IEEE.tv Display Advertising Specifications

GENERAL

Supply the URL for your advertisement. This is the link/Web address that the ad will connect with when a viewer clicks on it. An example of a URL is: http://www.ieee.tv.

Standard turnaround is two days for non-rich media. For rich media including Flash, four business days. More may be required for testing of new media formats.

All materials should be provided to the IEEE.tv Advertising Production Manager via e-mail at advert-web@ieee.org.

Phone: +1 732 562 6334

Fax: +1 732 562 1745

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BANNER ADS

We use Operative/DART for Publishers to traffic and serve our banner ads.

• File Size: 50K max
• Loop Limit: 3x
• Formats: GIF, JPEG, HTML, Flash
• Alt Text: Not to exceed 70 characters

Flash (.SWF) Ad Requirements:

For Flash creatives:
• Enable Action Script 2.0 (do not embed the URL within the Flash files).
• Provide linking URL
• An alternate GIF/JPG (for each piece) is required for browser without Flash player
• Click here for more on required button formatting for all Flash banner ads (PDF)

or visit Adobe resources:

• http://www.adobe.com/resources/richmedia/tracking/
• http://www.adobe.com/resources/richmedia/tracking/adserving_guide/
• http://www.adobe.com/resources/richmedia/tracking/designers_guide/

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In addition, please provide the following via email:

• The image URL as described above in general
• The size of the creative being supplied
• The actual creative in one of these sizes:

IEEE.tv Leaderboard Positions (728/90)

1) Facebook Ad Channel - two positions.
A) Position 1 - Located at the top of the application just below the masthead
b) Position 2 - Located at the bottom of the application just above the footer.

2) IEEE.tv Viewer Channel
A) One run of site position located on the lower portion of the viewer.

3) IEEE.tv Landing Page two channels, one position
A) Available as a ROS placement present across site
B) Available as a Series based Placement.

4) IEEE Benefits Bulletin - Sent to all IEEE Members
A) Position 1 - Located at the top of the email newsletter
b) Position 2 - Located at the bottom of of the email newsletter

5) IEEE.tv Program Newsletter - Sent to IEEE.tv Newsletter Subscribers
A) Position 1 - Located at the top of the email newsletter
b) Position 2 - Located at the bottom of of the email newsletter

IEEE.tv Landing Page Vertical Rectangle (240/400)

1) Landing Page Channel
A) Available as a ROS placement present across site
B) Available as a Series based Placement

IEEE.tv Landing Page Medium Rectangle(300/250)

1) Landing Page Channel
A) Available as a ROS placement present across site

IEEE.tv Title Sponsor Rectangle (180/150)

1) Facebook Application Title Channel - Present on every page of the TV Facebook application

2) Landing Page Title Channel - Present on every page of the TV Landing Page